The Progressive Value System Essay Example | Topics and Well Written Essays - 1000 words - 1

The Progressive Value System - Essay Example The Enlightenment Value System was limited to the fact that humans are good, not evil-beings, and their conscience is a major determinant of their actions. The effective functioning of the individual within the society should be assisted by the government, which was viewed not merely as an autocratic power, but as facilitator of social progress. establishment the accompanying belief in technology has become a value of its own† (Waldo, 1978, p.43). The major contemporary principles of this system are following: 1) sustainable progress; 2) shared responsibility; 3) effective government; 4) constant prosperity. Effective government is an important component of just society, and the government should create effective infrastructures and services, which cannot be provided by private sector of services. Moreover, government provides a judicial system that determines effective functioning of our society in terms of equitability and righteousness. †Government provides coordinated planning and incentives that help businesses adjust to changing circumstances.   Government provides the means of coordinating actions with other countries† (Hays, 1959, p.139).   Prosperity and shared responsibility are important contributors to individual and social happiness, since they provide high quality of life as well as social conscience and identity. In order to succeed, people should take the responsibility at least for their own lives and behaviors, which helps them rely on themselves without blaming others in their own faults and shortcomings. In addition, I would like to mention the results of my research, related to the implementation of Progressive Value System inmanagement and governing. First of all , I would like to refer to several writers, who explored this area and to my own methods, which combined content- and context-analysis of those writings and the researches that were conducted in

THE NEW MUMBAI COLLEGE PROJECT Assignment Example | Topics and Well Written Essays - 4000 words

THE NEW MUMBAI COLLEGE PROJECT - Assignment Example This rear connection can either be removable or permanent (Constructions methods and technical specifications of Clinton county Engineer: Online). The backhoe loader is small and versatile. The excavator is earth moving equipment that is used for digging works and demolition of structures. They normally come in different sizes but they all have the same design. They are normally made with a pivotal cab that is located on the undercarriage. An arm that extends from the middle is connected to a bucket and on each side; the excavator has tracks that are normally used for mobility. Thirdly, the bulldozer is an item that comes in the form of a tractor and has an undercarriage in the form of a track (Winch, 2008). It has a metal blade that is connected to the front part of the bulldozer and it is used to push loads that are very heavy including sand and refuse after structures have been demolished. The blades of the bulldozer can be changed from time to time. The dump trucks are earth moving equipments that normally allow the transportation and deposition of materials at construction sites. An important feature of the dump trucks is that they provide an efficient mode of transport. The dump trucks are capable of being driven for distances that are long without causing any conflicts with the flow of the normal traffic (Winch, 2008). Skid steer loaders are also earth moving equipment that are simple and are capable of turning on their own footprints. They have wheels and this increases their traction in surfaces such as mud, snow and this helps to reduce the amount of soil compaction while their trend system prevents any damage to the finished parts (Winch, 2008). Trenchers are heavy equipment that is used to dig trenches for laying down pipe networks. They are very appropriate for trenching asphalt and other hard surfaces (Reese et al, 2004). The trencher normally has a conveyor system that carries the excavated materials and deposits it next to the

The underground world of commercial sex (Real Stories of Prostitution Essay

The underground world of commercial sex (Real Stories of Prostitution in America) - Essay Example Prostitution comes into different forms. It can be in a form of escort service, massage parlours onto the internet, or clubs like the Bunny Ranch. One thing deeply interrelated with prostitution is drug addiction. Most women sex workers depend on drug to be able to work as a prostitute or a hooker. When we talk about this topic, I must say that it is very important to pay consideration to the women and their sides of story. Sometimes we judge them directly for what they are or their profession, but not for who they really are. Some of these women, like those interviewed by Diane Sawyer, are victims of society. A lot of these girls are young who were systematically abused, who ran away from home, who need money, and are very vulnerable to promises that this so called profession can offer. But they stick to the job to live. This means that it is not in their free will that they wanted to have a job like this. They resort to drugs to forget who they are and just do the job to support th em. When they are on duty, they have to forget who they are and fulfil their customers’ fantasies, even if that means pretending to be their pretty nice little girlfriends and whatever they desire. It is just so sad that these women are more likely to get arrested than the johns who pay them.

The Effect Of Semantic Category Psychology Essay

The Effect Of Semantic Category Psychology Essay Tuving, suggested that in order to attain good memory banks, one way of retrieving information is to organize words that have a relationship with one another. For example, clustering words together in one category could help achieve better recall, rather than words that are randomly mixed. Clustering could help re-organize memory, therefore, attaining information more effectively. The aim of this study was to replicate Cofer, Bruce, and Reichers (1966) experiment of presenting semantic category instances in blocked lists. This method was used and it was predicted that memory for words will be superior, when words are visually blocked by semantic category, as opposed to being blocked randomly. This hypothesis was fully supported. Thus, the null hypothesis, there will be no difference when words are blocked by semantic category or blocked randomly across categories, was rejected. An unrelated design was used and opportunist sample of 40 1st year psychology undergraduates at City Univer sity took part in the experiment. The independent variable, blocking by semantic category had two levels. Half of the participants were assigned to the first level of the independent variable, blocked by semantic category. They were presented with six blocks of related category list words, which consisted of six related instances in one category. The second half of the participants was assigned to the second level of the independent variable, blocked randomly. The participants were presented with six blocks of listed words of randomly mixed instances, of several categories. The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score of the written free recall, out of 36 words correctly remembered, after a 90 second period. The results indicated that people in the blocked by semantic category condition recalled more remembered words, with a mean score of 24, than those in the blocked randomly cond ition. The blocked randomly condition mean score were much lower; their mean score was 19. It was therefore concluded that this current research was very consistent with Cofers et al (1966) findings that clustering related words together in one category could help re- organize memory, so information could be attained more efficiently. Introduction: word count: 824 According to Kalat (2009) memory is organized by a complex network of interrelated neurons within the brain; that can hold millions of pieces of independent data. It is this ability of our mind to store detailed, organized memories of past experiences that makes us capable of learning. These experiences stored in the form of memories help us learn from mistakes, protect us from danger, and achieve the goal that we set, by harnessing the power of our memory. We are better able to learn life lessons that help us avoid mistakes in the future, based on our own past, and the malfunction of others. Tulving (1972) recognized that individuals had two types of long-term memory, episodic and semantic memory. According to Tulving (1972) episodic memory is autobiographic, which is a memory system that consists of episodes of individuals past experiences, of particular objects. Normally these objects are stored in our long term memories and can be retrieved, at any given time. For example, remembering loved ones, or a representation of a meaningful event, or even what one might eat for breakfast, are all forms of episodic memories. Semantic memory however, is referred to the memory of meanings, and understandings. Eysenck and Keane (2000) suggested one way of thinking about memory organization is coding. Semantic memory could be held for a few minutes or several years. This model suggests that some information is stored and coded visually. Yet to gain access to our memory banks and retrieve relevant pieces of information, is trying to gain access to our memory banks of the learned inf ormation. One way of achieving this, is with organization and practice. Craik and Tulving (1972) described this as deep semantic processing in their levels of processing approach. They suggested that when a particular stimulus is processed, we need to concentrate on word meanings to help aid our memory banks as opposed to paying too much attention to visual and phonemic features. When people use this approach for a particular task or even revision for exams in real life, empirical evidence has shown that deep semantic processing could even be achieved when one is not trying to remember, as demonstrated by Craik and Tulving (1975), incidental task. In order to attain good memory banks, one way of retrieving information is to organize words that have a relationship with one another. For example clustering words together in one category could help achieve better recall, rather than words that are randomly mixed. Clustering could help re-organize memory, therefore, attaining information more effectively. Gross (2005) suggested that while poor memory can sometimes be the result of a mental handicap or disability, it most often has to do with a lack of attention or inability to concentrate, poor listening skills, and other types of bad habits. Fortunately, you can re-train yourself with proper habits to develop and fine-tune your memory. The basic tool for developing better memory is the clustering technique. There has been many experiments that have demonstrated this particular organization for attaining memory. One study was Bousfeilds (1953) experiment; words that were placed into categories were more accurately remembered than a list of unrelated words. Another particular study conducted by Cofer, Bruce, and Reicher (1966). They identified that presenting semantic category instances in blocks actually increased recall. The remembered words of instances of one category, was much higher than the recall of the blocks of instances of the randomly mixed categories. Subsequently, this current study replicates Cofer, et als (1966) clustering technique experiment. The independent variable was the presentation of blocking by semantic category. There were two levels of the independent variable, blocked by semantic category, and blocked randomly. The manipulation of the independent variables was the way the participants corresponded to the presentation of 36 words, grouped into six blocks of six words. Half of the participants were assigned to the first level of the independent variable, blocked by category. The participants were presented with six blocks of listed words, consisting of six instances of one category. The second half of the participants was assigned to the second level of the independent variable, blocked randomly. The participants were presented with six blocks of listed words of randomly mixed instances, of several categories. The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score, of the written free recall, out of 36 words correctly remembered, after a 90 second period. If the reasoning behind Cofer, et al s (1966) experiment was correct then we can then expect that memory for words will be superior, when words are visually blocked by category, as opposed to when they are blocked randomly. This is the experimental hypothesis and is directional, as it predicts the results. However, if Cofer, et als (1966) experiment cannot be explained, then there will be no difference in recall when words are blocked by semantic category, or blocked randomly across categories. Design: word count 215 The independent variable was the presentation of blocking by semantic category. The first level of the IV was, blocked by category, and the second level, blocked randomly. The manipulation of the independent variables was the way the participants corresponded to the presentation of 36 words grouped into six blocks of six words. An unrelated sample design was used. The advantage of this design was that both samples were seeing the same materials (words). However, the disadvantage of the design was individual differences. To control for this, random assignment to conditions to one of the two levels of the independent, (refer to appendix for allocation). Half the participants were assigned to the first level of the IV, blocked by category. They were presented with six blocks of listed words, consisting of six instances of one category. The second half of the participants was assigned to the second level of the IV, blocked randomly. They were presented with six blocks of listed words of randomly mixed instances, of several categories. The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score of the written free recall, out of 36 words correctly remembered after a 90 second. Participants immediately recalled the words after the presentation. Participants: word count 72 In total there were 40 participants. 34 females and 6 male participants were 1st year psychology undergraduates at City University. Participants ranged in age from 18-40, with a mean age of 21-22. Each participant was currently taking part in a laboratory course in the social sciences building. Therefore the sample used was an opportunist one. However, due to the sample design, random allocation to conditions was very relevant due to individual differences. Apparatus and Materials: word count 215 Each participant was presented with a plan sheet of A4 sized paper. The experimenter, Dr. Stuart Menzies, randomly allocated half the participants material that consisted of either 36 nouns that were presented visually together into six blocks of listed words on one page. Each block consisted of six instances of one category. This condition was the first level of the independent variable and was named the blocked by category group. The other half of participants were randomly given, 36 nouns that were also visually presented together into six blocks of listed words on one page. This time however, each block consisted of randomly mixed instances of several categories. This condition was the second level of the independent variable, and was referred to as the blocked randomly group. (Please refer to the apparatus and material section for the blocked lists categories, in the appendix). The response mode was the written free recall of the remembered words after a 90 second period. The ti me was monitored by a stop watch. Participants immediately recalled the words in any order after the presentation (refer to appendix, instructions and words lists). The results were taken away and recorded by the experimenter, who noted them down on a data sheet. (See results section in the appendix for the raw data sheet,). Procedure: word count 252 The experimenter handed out material in a random fashion to participants. A list of 36 nouns were visually presented in six blocks, consisting of either six instances of one category on one sheet of sheet of paper, or randomly mixed instances of several categories on one sheet of paper. Blocked by semantic category consisted of six instances of one category. This condition became the first level of the IV. Randomly blocked categories consisted of randomly mixed instances of one category. This condition became the second level of the IV. The experimenter verbally translated the instructions of the task ahead, (please refer to apparatus and material section for instructions in the appendix). The dependent variable, memory for words was measured under each condition, by the mean score of the written free recall, out of 36 words correctly remembered. Each participant had 90 seconds to remember as many words from the six blocked lists. A stop watch was used to count down the time, after t he 90 second period expired, the experimenter then informed the participants to stop! Both word lists from the two conditions were taken away. Immediately after the presentation the participants were then asked to note down all of their remembered words in any order that they preferred. The experimenter had given a further 90 seconds to recall the remembered words. The written free recall scores was recorded, and measured by experimenter. The mean score of the two calculated differences were then obtained, (please see the mean scores in the appendix). Results: word count 313 The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score of each condition of the written free recall, out of 36 words correctly remembered, after a 90 second period. Table 1 shows the difference of the mean scores of the two conditions, blocked by category and blocked randomly. The results indicated that more people in the blocked by category had remembered more words in the six blocks of listed words, consisting of six instances of one category, than the randomly blocked category lists condition.. (Refer to the results section in the appendix for the raw data, graph of the mean scores, and the full calculations of the Mann -Whitney U test). Memory for words visually presented. Measured by the written free-recall-score X/36 words Table. 1 Blocked by category condition Blocked Randomly condition Mean Spread Range 24 15-33 18 19 13-27 14 Mean score from the two calculated differences Since the samples were unrelated and can be ranked on an ordinal scale, a Mann Whitney U test was employed. A 1 tailed test was employed because the experimental hypothesises was directional. Using the statistical formula and tables, obtained from QM PS1007. Runyon and Haber (1976) The Mann -Whitney U test indicated N1=20, N2 =20 participants, Uobs = 0, p = 0.05 (1 tailed test). Ucrit = 138 =p= .005. Since the Uobs Discussion: word count 688 The aim of this study was to replicate Cofer et als (1966) experiment of blocked presentation, of presenting category instances in blocked lists. This method was used and the prediction that memory for words will be superior, when words are visually blocked by semantic category, as opposed to whose words are blocked randomly, was fully supported. Thus, the null hypothesis, there will be no difference when words are blocked by category or blocked randomly across categories, was rejected. The results indicated more people in the blocked by category condition recalled more remembered words, with a mean score of 24 than those in the blocked randomly condition. The blocked randomly condition had much lower recall scores; the mean score was 19. Eysenck and Keane (2000) suggested that gaining access to our memory banks is best applied through organization. Tulving, (1972) recognized that there are two memory system for long term memory. One is semantic memory and the other is episodic. Semantic memory, as mentioned in the introduction, is referred to the meanings and understandings of general objects based in the world we live. Semantic memory could be held for a few minutes or several years. This model suggests that some information is stored and coded visually. Yet to gain access to our memory banks and retrieve relevant pieces of information, is actually gaining access to our memory banks, of the learned information. One way of achieving this, is with organization and practice. Summarizing the previously learned literature has helped to illustrate how memory could be obtained and re- trained by applying clustering techniques for memory organization. This could be just some of the possibilities of why the blocked by category condition had produced a much higher recall of remembered words, than the randomly blocked condition. It would seem from the results of Bosfeilds (1953): Cofer, et als (1966) and this current study could be achieved by organization. Semantic memory does liked to be organized, and if this organization is not in sight, then the less likely it is, for us to attain good memory banks for recall. Consequently, Cofer, et als (1966) experiment identified that presenting category instances in blocks, actually increased recall, and the remembered words of instances of one category was much higher than the recall of the blocks of instances of the randomly mixed categories. Therefore, this current study was very consistent with Cofer, et als (1966) findings. The data suggests that there was an overall majority of recalls made in the blocked by category condition. Thus, there were some methodology limitations in this current study. Individual differences was a concern however, randomization to conditions was effective. However, larger randomized controlled trails could provide more definitive evidence, the bigger the population, the better the results would indicate, (Miller, 1984). A number of caveats need to be noted regarding this present study. Firstly, there was the unrepresentative sample, such as more females than males, and the unlimited range of ages. This study could be improved by having an equal amount of males and females and a wider range of ages. Further research may want to look at gender differences in clustering. Females may attain a good memory compared to men and vice versa. Also this study could also be improved by implementing more conditions, for example, blocked by category, followed by blocked randomly. Blocked randomly, followed by blocked by category. This could be achieved by comparing the related samples with both blocked presentations to find out if organization for words in categories is better than mixed word instances in memory recall. Another limitation could be that more time is needed to encode the words more effectively. Practice may help participants encode more information. With more time added several conditions could be c ompared. The blocked by category could have two or three conditions but with new participants each time. Each of the conditions could have varied times to encode the blocked category lists. One condition could have two minutes; the next condition could have three. The same procedure could then be applied to the randomly blocked condition. All of the mean scores could be compared to establish whether time has an impact on clustering words together. A further limitation could be the use of the stopwatch to time the participants. The time may not have been entirely accurate. Participants may have had more or less time to encode the information presented to them, or to recall the words. This could have confounded the findings. To control for this, future research could perhaps use a large digital clock counting down the time left. Many memory experiments find out if clustering is effective for memory recall. According to Tulving (1972), clustering could help re-organize memory, therefore, attaining information more effectively. The findings of this study have a number of important implications for future practice. Psychologists could perhaps look at children of different ages. The experimenters could investigate when memory organization emerges. This could help provide an insight to when our organization for memory begins. Words could perhaps be visually presented to children in the form of animal characters which are either related or not related. The children could then recall the remembered animal characters. If the children recall more of the related animal characters, than the unrelated characters, then this may determine when organization for memory begins. Another reasonable approach is to look at whether organization for memory declines with age. Youths and pensioners could be compared to see which ag e group has a better organization for words. It can be concluded that organization of memory does aid semantic memory. The research literature has shown effective techniques such as clustering words together to help aid our memories. The results of this current study did show that memory is aided well, if our organization of words is structured. References Bousfield, W. A. (1953.) The occurrence of clustering in the recall of randomly arranged associates. Journal of General Psychology, 49, 229-240. Cofer, C.N., D.R. Reicher, G. M. (1966) Clustering in free recall as a function of certain methodological variations. Journal of Experimental Psychology, 71, 858-866. Craik, F.I.M. Tulving, E. (1975) Depth of processing and the retention of words in episodic memory. Journey of Experimental Psychology, 104, 268-294. Eysenck, M, W. Keane, M, T. (2000) Cognitive Psychology- a students handbook. Psychology Press. Gross, R. (2005) Psychology -The Science of mind and Behaviour. Typeset by GreenGate publishing services, Tonbridge Kent. Miller, S. (1984.) Experimental Design and Statistics. London, Typeset LTD. Kalat, J. W. (10Eds,), (2009). Biological Psychology. USA: Wadsworth, Cengage Learning. Tuving, E (1972) Episodic and semantic memory. In E. Tuving W. Donaldson (Eds.), Organization of Memory. London: Academic PressAppendices: Table of context Page Appendix 1: Design section: P12 Allocation to conditions. Appendix 2: Apparatus and Material section: P13 Instructions, word lists. Appendix 3: results section: P15 Raw data graph showing mean scores Appendix 4: Mann- Whitney U test: P17 Full calculations Appendix 5: Stimulus and response: P19 Participant 9, recalled words Appendix 1: The table below is showing the allocation of participants (Ps) to conditions. 15 females and 6 male participants were 1st year psychology undergraduates at City University. Each participant was currently taking part in a laboratory course in D112 of the social sciences building at City University. Therefore, the sample used was an opportunist one. Because there were two unrelated samples, an independent measures design was employed. Blocked by category condition Blocked randomly condition P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 P30 P31 P32 P33 P34 P35 P36 P37 P38 P39 P40 Ps =20 Ps =20 Appendix 2 Your investigation The aim of you experiment is to investigate whether presentation of category instances to participants in a blocked or in a randomly mixed fashion affects recall. You are thus attempting a replication of the study by Cofer, Bruce and Reicher (1966), and the basis of their finding and the other evidence mentioned above it would seem appropriate to state a directional (one tailed) hypothesis. State the null hypothesis as well. Remember that both the aims and the hypothesis need to be formally stated in a very clear and specific manner at the end of the introduction section of you report. Employ an independent groups design, with at least 10 participants in each of the two conditions (the larger you overall sample size the better). The dependent variable (the measure) will be the number of words correctly recalled. The independent variable (the manipulation) will have two levels corresponding to the different ways of presenting words to participants in two conditions. Describe the two conditions and any controls against confounding variables. Remember that, apart from the manipulation of the independent variable, everything should be held constant (standardized) across the two conditions of the experiment. Materials consists of 36 words (6 from each 6 categories) presented visually together as 6 blocks (lists) on one page; each block consisting of either instances of one category or randomly mixed instances of several categories. Condition A Condition B Apple Tulip Chair Apple Buttercup Cabbage Banana Buttercup Bed sofa Bed Giraffe Pineapple Rose Wardrobe Snake Cauliflower Wardrobe Orange Carnation Table Aeroplane Pineapple Lily Lemon Pansy Sofa Pea Elephant Motorbike Pear Lily Desk Carnation Pansy Lemon Dog Potato Car Ship Parsnip Lion lion Pea Bus Table Rose Chair Elephant Cauliflower Train Onion Desk Pea Monkey Cabbage Aeroplane Car Orange Bus Snake Parsnip Motorbike Tulip Monkey Dog Giraffe Onion Ship Banana Train Potato Instructions in a moment you will be asked to turn over the sheet of paper in front of you. On this sheet will be 36 words. You will have one and a half minutes in which to try and memorize all the words. After this period of this time the words will be removed. You must then immediately recall as many of these words as you can. Write them down on the piece of paper in any order you like. Results section should contain: Summary descript statistics comparing the two samples ( ie measures of central tendency nad dispersion, and perhaps graphs/charts) Summary of inferential statistics analysis by an appropriate test for the two independent samples ( e.g. Mann Whitney U Test ). The observed value of the statistic must be compared to a critical table value in order to determine its significance. Statement of the decision to retain or reject the null hypothesis will conclude the results section. Remember that both the raw data (individual scores) and all statistic calculations and formulae must appear in the separate Appendix (at the end of the report). They must not appear in the results section Appendix 3: Raw data Blocked by semantic category Participants Written free recall x/36 Blocked free recall randomly Participants Written Free recall x/36 P1 13 P2 30 P3 27 P4 26 P5 21 P6 22 P7 17 P8 21 P9 24 P10 24 P11 15 P12 25 P13 15 P14 28 P15 18 P16 19 P17 20 P18 15 P19 21 P20 27 P21 22 P22 21 P23 21 P24 26 P25 18 P26 17 P27 18 P28 29 P29 20 P30 23 P31 17 P32 33 P33 22 P34 21 P35 22 P36 23 P37 22 P38 29 P39 13 P40 20 Data of raw scores obtained from written free recall scores. Chart showing the two differences of mean scores between the two levels of the independent variable. The graph above shows the differences in mean scores for the two levels of the independent variable. The blocked by category condition showed that more participants recalled more words than the blocked randomly condition. Appendix 4 Full calculations of the Mann-Whitney U test Free -Recall Mann-Whitney U Test Blocked by Category Rank1 Blocked Randomly Rank2 N=20 N=20 13 1.5 30 19 27 20 26 13.5 21 13 22 8 17 5.5 21 6 24 19 24 11 15 3.5 25 12 15 3.5 28 16 18 8 19 3 20 10.5 15 1 21 13 27 15 22 16.5 21 6 21 13 26 13.5 18 8 17 2 18 8 29 17.5 20 10.5 23 9.5 17 5.5 33 20 22 16.5 21 6 22 16.5 23 9.5 22 16.5 29 17.5 13 1,5 20 4 R 1 = 210 Mann -Whitney U Test calculations U = N1 N2 U = 2020 + 400 + 400+210-210=400 N1N2-U = Uobs = (0) U = 400 = 400 400 = 0 Uobs = 0 = Ucrit = 138 = p =0.05 (1 tailed test) Since Uobs Reference: Runyon and Haber (1976)

Consumerism and Marketing Essay -- Marketing Retail

Simply Food use their brand image to capitalize on holiday celebrations such as Christmas and New Years. Authoritative performance plays a key role in their increased sales during these periods; people across the United Kingdom await a traditional Christmas meal in their homes (Data Monitor, 2010). These consumers are lured by the Simply Food elegant image and therefore psychologically they link the Simply Food meal to the festivity of the season. Tesco have discounted many products and extended their finest range in the run up to the 2010 Christmas period. As a consumer this gives a reason to sacrifice the ideal worthy product for a less superior one. From a personal perspective, it makes me more in inclined to consider shopping for my meal at Tesco’s for Christmas. However, there are conditions in my case, the meals must be cheaper, and should be comparable to Simply Food for quality. As an individual who frequently shops at Tesco, I would further be rewarded for my loyalty, in the form of attaining more ‘club card points’ on my loyalty card. I have been a Tesco loyalty ‘club card’ holder for nearly a year now building up my points with every purchase at the retailer. My research required that I visit Simply Food to see what benefits I would receive by shopping with them. To my disappointment a staff members informed me that Simply Food did not have a similar scheme to Tesco unless a credit card was taken out through them. I was left feeling utterly mad and disappointed. Tesco have managed to apply and implement a co-creation of value through their use of a loyalty program. The supermarket chain has directed their aim at business-to-customer initiatives which is an example of relationship marketing – in essence, profit and the ... ...ent. Works Cited Aslam M., 2006. Are you selling the right colour? A cross-cultural review of colour as a marketing cue. Journal of Marketing Communications. Vol. 12, pp15-30. Billings, S., 2008. Design Week Magazine. Vol. 23, Issue 20. Borgerson, J and Schroeder, J., 2005. Identity in marketing communications: an ethics of visual representation. Marketing communications: new approaches, technologies, and styles. Data Monitor, 2008. Marks & Spencer Simply Food case study, pp1-11. Data Monitor, 2010. Market Watch: Food. Company Watch: Tesco, pp 88-93. Hilton, M. 2003. Consumerism in Twentieth-Century Britain. Cambridge: Cambridge University Press. ‘Marketable entity’ – Lecture Slide Presentation 11.10.2010 P17. Venkatesh, A. 1992. Postmodernism, consumer culture and the society of the spectacle. Advances in Consumer Research. Vol. 19, pp199-202.

The Hunters: Moonsong Chapter Thirty

â€Å"Cappuccino and a croissant?† the waitress said, and, at Elena's nod, set them down on the table. Elena pushed her notebooks aside to make room. Midterms were coming up, on top of everything else that was happening. Elena had tried studying in her room but was too distracted by the sight of Bonnie's empty bed. She and Meredith were al wrong without Bonnie. She hadn't gotten much done here at the cafe, either, despite getting one of the prime big outdoor tables that she could spread her books out on. She'd tried, but her mind kept circling back to Samantha's death. Samantha was such a nice girl, Elena thought. Elena remembered how her eyes lit up when she laughed and the way she bounced on the bal s of her feet as if she was bursting to move, run, dance, too ful of energy to sit stil . Meredith didn't make new friends that easily, but the wary coolness she usual y wore with strangers had relaxed around Samantha. When Elena had left the dorm, Meredith was on the phone with Alaric. Maybe he would know what to say, how to comfort her. Unwil ing to break into their conversation, Elena left her a note indicating where she would be if Meredith needed her. Stirring her coffee, Elena looked up to see Meredith coming toward her. The tal er girl sat down across from Elena and fixed her with her serious gray eyes. â€Å"Alaric says Dalcrest is a hot spot for paranormal activity,† she said. â€Å"Black magic, vampires, werewolves, the whole package.† Elena nodded and added more sugar to her cup. â€Å"Just as Professor Campbel hinted,† she said thoughtful y. â€Å"I get the feeling he knows more than he's saying.† â€Å"You need to push him,† Meredith said tightly. â€Å"If he liked your parents so much, he'l feel like he has to tel you the truth. We don't have time to waste.† She reached out and broke off a piece of Elena's croissant. â€Å"Can I have this? I haven't had anything to eat today, and I'm starting to feel dizzy.† Looking at the strained lines on Meredith's face, the dark shadows under her eyes, Elena felt a sharp stab of sympathy. â€Å"Of course,† she said, pushing the plate toward her. â€Å"I just cal ed Damon to come meet me.† She watched as Meredith decimated the croissant, stirring stil more sugar into her coffee. Elena felt in need of comfort. It wasn't long before they saw Damon sauntering down the street toward them, his hair sleek and perfect, his al – black clothes casual y elegant, sunglasses on. Heads turned as he walked by, and Elena distinctly saw one girl miss her footing and fal off the curb. â€Å"That was fast,† Elena said, as Damon pul ed out a chair and sat down. â€Å"I'm fast,† Damon answered, â€Å"and you said it was important.† â€Å"It is,† Elena said. â€Å"Our friend Samantha is dead.† Damon jerked his head in acknowledgment. â€Å"I know. The police are al over campus. As if they'l be able to do anything.† â€Å"What do you mean?† asked Meredith, glaring at him. â€Å"Well, these killings don't exactly fal under the police's agency, do they?† Damon reached out and plucked Elena's coffee cup from her hand. He took a sip, then made a smal moue of distaste. â€Å"Darling, this is far too sweet.† Meredith's hands were bal ing into fists, and Elena thought she had better speed things up. â€Å"Damon, if you know something about this, please tel us.† Damon handed her back her cappuccino and signaled the waitress to bring him one of his own. â€Å"To tel you the truth, darling, I don't know much about Samantha's death, or that of Mutt's roommate, whatever his name was. I couldn't get close enough to the bodies to have any real information. But I've found definite evidence that there are other vampires on campus. Sloppy ones.† His face twisted into the same expression he'd made after tasting Elena's coffee. â€Å"Probably newly made, I'd guess. No technique at al .† â€Å"What kind of evidence?† Meredith asked. Damon looked surprised. â€Å"Bodies of course. Very poorly disposed of bodies. Shal ow graves, bonfires, that kind of thing.† Elena frowned. â€Å"So the people who have disappeared were kil ed by vampires?† Damon wagged a finger at her teasingly. â€Å"I didn't say that. The bodies I examined – and let me tel you, digging up a shal ow grave was real y a first for me – were not the same ones that vanished from campus. I don't know if your missing students were kil ed by vampires or not, but somebody else was. Several somebodies. I've been trying to find these vampires, but I haven't had any luck. Yet.† Meredith, who normal y would have jumped on Damon's comment about this being his first time digging up a grave, looked thoughtful. â€Å"I saw Samantha's body,† she said hesitantly. â€Å"It didn't look like a typical vampire attack to me. And from the way Matt described Christopher's body, I don't think his did, either. They were† – she took a deep breath – â€Å"mauled. Torn apart.† â€Å"It could be a pack of real y angry vampires, or messy ones,† Damon said. â€Å"Or werewolves might be vicious like that. It's more their style.† The waitress appeared with his cappuccino, and he thanked her graciously. She retreated, blushing. â€Å"There's another thing,† Elena said once the waitress was out of hearing range. She glanced inquiringly at Meredith, who nodded at her. â€Å"We're worried about Bonnie and her new boyfriend.† Quickly, she outlined the reasons they had for being suspicious of Zander and Bonnie's reaction to their concerns. Damon raised one eyebrow as he finished his drink. â€Å"So you think the little redbird's suitor might be dangerous?† He smiled. â€Å"I'l look into it, princess. Don't worry.† Dropping a few dol ars on the table, he rose and sauntered across the street, disappearing into a grove of maples. A few minutes later, a large black crow with shining iridescent feathers rose above the trees, flapping its wings powerful y. It gave a raucous caw and flew away. â€Å"That was surprisingly helpful of him,† Meredith said. Her face was stil tired and drawn, but her voice was interested. Elena didn't have to look up to know that her friend was watching her speculatively. Eyes demurely downward, feeling her cheeks flush pink, she took another sip of her cappuccino. Damon was right. It was much too sweet.

Review of Related Literature and Studies Essay

The importance of the business educators is increasing as the business world becomes more complex. Through this program, the students are educated to become skilled individuals who can contribute meaningfully to the overall effectiveness in an office setting, teaching and learning in schools. According to Hornby (2006) he says, â€Å"Curriculum is a subject that is included in a course of study or taught in a school, college, etc.† On the other hand, Uwaifo (2006) stated that a close look at the current Vocational and Technical Education curriculum generally reveals some problems that border on inadequate course content. Uhumuavbi and Ebhomhen (2006) in their own vain statement, they said that irrespective of the level of education and training given during the pre-colonial days in Africa, it was functional because the curriculum was relevant to the needs of the society. Unemployment if it existed, at all was minimal and very few young men roamed the villages and towns with nothing to do. According to Snyder (2008), a flexible curriculum is important because there is no single curricular path to career success. We are giving students more flexibility; this is not a radical departure from our curriculum. While Robert and Booth (2008) stated that the curriculum changes allow students to increase the intensity of their studies. According to Hasan (2001) the current status of the Indonesians educational system is somehow affected by current academic performance, curriculum, and quality of teachers and level of education. The policy directions for curriculum development were very positive and there was a lot of challenge for the Ministry of National Education to follow-up in the implementation of policies formulated, design a curriculum that includes technological system and information system to uplift the academic  performance in every level of education. Updating of the physical facilities is needed to improve teaching and learning process. Wagan (2001) stressed that continuous evaluation of the school curriculum should not be overlooked. Time and development in the business call for change and modification. The suggestions of graduates maybe a rich source of information for authorities, curriculum makers and in-service training program coordinates for materials that need emphasis and innovations. The National Association for Business Teacher Education (NABTE) is the institutional division of NBEA. The primary purpose of the organization is to promote business teacher education by providing national leadership and services to its member institutions and business teacher educators. Membership is open only to such colleges and universities that offer business teacher education curriculums approved by their respective State Departments of Education for the certification of business teachers. NABTE highlighted the importance of professional development in its publication, Business Teacher Education Curriculum Guide & Program Standards (2011). It emphasizes that business teacher educators should be involved in continual professional development activities and highlighted the importance of the course itself for future reference. The education paradigm emphasized during the early part of the 21st Century clearly called for an emphasis on basic skills (No Child Left Behind, 2001). The term â€Å"basic skill† is widely recognized as skill in reading, writing, or math. In fact, the United States national assessment of educational achievement assesses students in two basic skill areas: mathematics and reading. The term reading refers to the ability of a subject to phonemically announce and comprehend written or symbolic material. A licensed teacher is even highly regarded, according to the No Child Left Behind Act 2001, â€Å"highly qualified means that teachers have passed the teacher licensing examination.† (Tileston, 2004, p. 8). Foreign Studies Earlier research studies into the professional development needs of business teacher educators felt they needed more preparation in the development of new teaching methods; it seemed to echo the same perception of practicing business teachers (Polkinghorne, 2006). As a result, Boatright (2005) reported that all teachers must receive â€Å"adequate preparation† to work with  an â€Å"integrated curriculum†. Most teacher education programs use students’ grade point average (GPA) as a criterion for admission (Mikotovics & Crehan, 2002). Some programs combine GPA with ratings of a written profile, which requires applicants to describe relevant experiences and why they are interested in teaching or with letters of reference (Caskey, Peterson, & Temple, 2001) or with ratings of applicants’ performance in an interview (Denner, Salzman, & Newsome, 2001). In the United States, standardized test results are commonly used. Results from specific pre-requisite education courses also may be utilized. Finally, for applicants intending to become high school teachers, most consecutive programs require university-level coursework in the subject areas to be taught. Grade Point Average. GPA is the most widely used criterion for admission to teacher education programs (Lawrence & Crehan, 2001; Mikitovics & Crehan, 2002). It is generally believed to measure academic ability and so is thought to predict success in the instructional parts of the programs. However, a more important reason for its popularity as a criterion is likely its ready availability from students’ transcripts and its use by other advanced degree programs. Written Profile. The second most widely used criterion for entrance into teacher education programs is an applicant profile, typically consisting of written responses to specific questions about relevant experiences and interest in teaching. Such a profile includes much of the same information that could be elicited in an individual interview. The responses may be reviewed by the teacher education program for evidence of appropriate preparation and genuine interest and for evidence of unsuitability for teaching (Caskey, Peterson & Temple, 2001). In Ontario, all but one teacher education program uses some form of profile or essay response for screening applicants (Teacher Education Application Services, TEAS, 2004). Interview. The interview provides a unique opportunity for the teacher education program to gather information about an applicant’s language proficiency, attitudes, and interpersonal skills, in addition to information similar to that which could be gleaned from a written profile (Denner et. al., 2001). Interview ratings have also been found to be of limited value for predicting student teaching performance (Byrnes et. al., 2000; Caskey et. al., 2001; Denner et. al., 2001). However, they found that ratings of applicants’ performance in a  group interview predicted student teaching performance and that this type of interview was a better predictor than academic criteria. More recently, Byrnes, Kiger, and Shechtman (2000) studied 65 pre-service teachers, comparing their university supervisors’ and supervising teachers’ ratings of their student teaching performance with their ratings from a group interview intended to assess applicants’ verbal, interpersonal, and leadership skills. The group interview ratings added significantly to the prediction of the university supervisors’ ratings of the pre-service teachers’ student teaching performance, after controlling for the contributions of GPA and ACT test scores, but not to the prediction of the supervising teachers’ ratings. Standardized Tests. Many teacher education programs in the U.S. use results from standardized tests in their selection processes. For example, 28 states and the District of Columbia require applicants to pass the Praxis I: Pre Professional Skills Assessments (Educational Testing Service, 2006), which tests basic skills in reading, writing, and mathematics knowledge. There does not appear to be a consistent protocol for the use of or selection of standardized tests in the United States, and none are used in Canada as the mandate for Education falls under the jurisdiction of provincial governments. Courses in Subject Area. Applicants for consecutive programs who wish to train to be elementary school teachers are often assumed to have adequate subject matter knowledge if they have a Bachelor’s degree (although some programs will require them to also pass tests of reading, writing, and mathematics). Applicants for preparation as high school teachers, however, typically must provide proof of adequate knowledge of the subject areas they intend to teach. Often, this requirement is met by providing a university transcript showing completion of the required numbers of courses in the specialization areas. More recently, Stotsky (2006) has suggested that the content of the course should be considered and that university academic departments should be held responsible for the content knowledge of elementary and high school teachers in their disciplines. Overall Success in a Teacher Education Program. A few studies have examined the ability of admission criteria to predict overall success in a teacher education program. Caskey, Peterson, and Temple (2001), for example, analyzed the admission data for 82 applicants who were subsequently admitted to a one-year consecutive teacher education program. They found  that ratings of reference letters and a writing test score were most highly correlated with overall program performance. The correlation has the GPA of: 11 with personal statements, 16 with the performance of problem-solving by group, and with a holistic rating of completion application with .03 GPA. Together, the six admission criteria accounted for 38% of the variance in program performance. Hamel and Merz (2005) indicated the potential positive impact on student achievement emphasized through legislation seemed â€Å"reasonable enough† (p. 158). In fact, they indicated that teacher education institutions should work with federal policy makers to find the best way to improve student achievement. A myriad of social science researchers indicated subject-matter knowledge is an important component of effective teaching (Draper, 2008; Kehe, 2003; Stone et. al., 2008). A teacher’s ability to contextualize abstract content-knowledge to authentic learning opportunities is essential to the student’s ability to retain and apply knowledge to unique situations. Contextualizing subject-matter knowledge in social context is supported in both content area reading and cognitive research. Early content area reading research focused on students’ ability to pronounce written materials. To achieve this, according to the National Policy on Education (2004), computer education was integrated into the primary school curriculum, a welcome development but sad to note that subjects like shorthand, typewriting, commerce, and book-keeping are integrated together to form business studies thereby losing their original identity. Local Literature In the growing demands of today’s modern world one should be aware of the striking challenges and complexities of life today. Being aware of these things can do a big contribution in terms of the development of the society as well as the citizen of the society. The test of the greatness of a nation lies on the quality of education of its people. Thus, education plays a vital role in developing and producing locally and globally competitive citizens. On the other hand, if Business Teacher Education program are aiming for quality education and successful teachers, they should consider the effectiveness of the courses and programs being offered as well as the competencies of the teachers in transferring the knowledge and skills to the  future educators of the country. While various schools and other institutions offering business teacher education are having difficulties on improving the performance rating of the graduates in the licensure examination for teachers, it is very interesting to know the admission policies of the schools and the quality of the business teacher education program in producing competitive educators of the country. On the article of Vea Reynaldo (2009) discussing about the World education news and reviews, she made mention about the Philippine educational system. She said that entrance to universities and other institutions of higher education is dependent on the possession of a high school Certificate of Graduation and in some cases on the results of the National Career Assessment Examination (NCAE), or in many colleges and universities the results of their own entrance examinations. The NCAE is administered to fourth-year high school students to gauge the quality of the individual institutions they are attending, it was not designed or intended as an admission test, but has nonetheless served that purpose for some institutions and helps students to choose their career paths. Privately administered testing programs through the Center for Educational Measurement (CEP) are also widely used by colleges for admissions purposes. The two most common ones are the College Scholastic Aptitude Test (CSAT) and the Admission Test for Colleges and Universities (ATCU). The Philippine Education Placement Test (PEPT) is a national examination designed to evaluate the grade level of students returning to the school system or seeking admission to college based on knowledge and skills gained through formal and non-formal methods. Paredes (2000) states that the task of universities, colleges, and other educational institutions engaged in teacher education is to produce teachers whose preparation allow them to possess not only a high degree of technical skills and a thorough education underlying the practice of teaching, but also to become persons qualified to assume the responsibilities of educational leadership in the communities in which they will work. Enriquez, (2000) gives importance on accepting students engaged in Teacher Education Program who would unselfishly devote their lives to the noble task of teaching, which the researchers think will do a great help in producing competent teachers that will help students to  become a productive citizen of the country. The admission policy at Polytechnic University of the Philippines on the year on school year 2011-2012 is on a FIRST-COME-FIRST-SERVED basis subject to the availability of slots. In addition to the general criteria set by the University, admission to an academic program depends on the satisfaction of the specific criteria such as PUPCET Score, High School General Weighted Average and High School final rating requirement in selected HS subjects.) In the College of Education, the specific criteria in admitting aspiring students should have a minimum PUPCET score of 99, on the high school general weighted average their minimum requirement is 82% and the final rating in the English subject should be 82%. The students should pass also in the final interview to be admitted at the College of Education. According to Basaen, et. al. (2005), he wrote about the results of licensure examinations have become measures of the quality of instruction, faculty, and students. Accrediting agencies as well as C.H.E.D. have used government board examination results as gauge in granting schools the university status, center of development, and center of excellence. Moreover, on the results of the licensure examination for teachers at the Polytechnic University of the Philippines from the year 2008-2013 the researchers had gathered. It had been showed from year 2008 that overall results were 63%, wherein 91 out of 144 passed the examination. While on the year 2009, the overall results were 56% wherein 267 out of 479 had passed. On the year 2010 there are 141 who passed out of 359 examinees equivalent to 39.25%. While on the year 2011, the overall results were 40.86 wherein 143 had passed out of 350. On the other hand, on year 2012 the overall results was 72.69% where in 330 out of 454 had passed the examination. Lastly, on the current year 2013, the results decreased from 72.69% to 60.33% wherein 146 had passed out of 242. Thus, there is varying results on the performance rating of the students at the Polytechnic University of the Philippines. It only goes to show that there is still a need of an improvement. Local Studies Licensure examination is a scholastic aptitude test designed to measure some intellectual abilities and skills and that will serve as a requirement for eligibility in the teaching profession. It is the last hurdle that a  candidate must face to acquire a license to work. A board has the ultimate responsibility to ensure that the examination meets the technical, professional, and legal standards, and protects the health, safety, and welfare of the public by assessing candidates’ abilities to practice competently in their chosen field. According to Ornstein and Levine (2006, p. 28) licensure and testing for teachers is one of the steps that improves public confidence in the teacher workplace. Panawidan (2000) found in her study of The Status of the Teacher Education Program of Higher Education Institutions in Region XII that the enrolment in Teacher Education was relatively high compared to other disciplines. She said that teacher education programs are found to be oversubscribed including courses in Business Education, Humanities, Social Sciences and Communication. There seemed to be resurgence in the demand for teachers here and abroad. She also said that teacher education program was well implemented by majority of the teacher education institutions because of compliance to CHED requirements. In addition, results showed that there were more LET passers in the elementary level than in the secondary level. There are several factors which could influence the performance of higher education institutions that are offering teacher education program. According to Tan C (2006) in her study of the Factors influencing the performance of teacher education program in selected state universities and colleges in Region IV-A, some faculty-related factors and dean-related factors influenced the performance of teacher education programs in terms of passing rate in the LET and employment rate of graduates. Supervision of the deans indicated by the dean’s activities towards the improvement of classroom instruction and dean’s supervisory practices for the development of better school and community relationship had significant and positive effect on the passing rate. The more often the deans did such activities, the higher was the passing rate in the LET. Another factor was the school climate since a good school climate results to higher passing rate in the LET, although this condition had a negative influence on the employment rate. The dean’s longer years of teaching resulted to lower passing rate in the LET but the dean’s education attainment positively influenced the employment of the graduates. Layba (2003) conducted his study on Evaluation  of the Quality Teacher Education Program in Higher Education Institutions in the Province of Laguna which consisted of 13 privates and public tertiary schools for school year 2002-2003. In his study, the researcher involves the administrators and teachers of selected tertiary schools as respondents. The results revealed several strengths and weaknesses of the education program among school respondents. According to Limo (2010) on his study about the Need-based Reviewer in Technology and Livelihood Education for the licensure examination for teachers, it is concluded that the reviewer in T.L.E. is a useful materials in preparing education graduates whose major are technology and livelihood education to take the LET. LET-T.L.E reviewer prepares graduates in the LET in the different components they are not trained in. It has a content update in each component or practice test items that guide the target user on how to identify the correct answer. Moreover, the reviewer was found highly valid as to objectives, contents, instructional materials and practice test items; hence they are expected to be able to assist the TLE graduates to pass the LET. Valenton and Dela Cruz (2007) found on their study about The â€Å"Performance in the Licensure Examination for Teachers (LET) of Bachelor of Secondary Education Major in Technology and Home Economics Graduates at Nueva Ecija University of Science and Technology†, the batch passing rates of LET takers from 2003-2006 were all lower than 30%. Also, the LET takers had a satisfactory performance only in the Field of Specialization and did not perform well in the General Education and Professional Subjects. It might be implied that the BSE Graduates major in T.H.E. did not perform well the LET given in years 2004 to 2006. BIBLIOGRAPHY FOREIGN LITERATURE Books Delta State University (2006). â€Å"Business Education Unit Academic Programme for B.S. Degree in Business Education.† Abraka, Delsu. Thesis F.O. Ohiwerei and N. Azih (2010). â€Å"Comparative Programmes of Business Education In Nigerian Universities (A Case Study of Ambrose Alli University, Ekpoma and Delta State University, Abraka)†. Polkinghorne, Frederick William (2009). â€Å"Reading Skill Integration in High School Business Courses: Perceptions of Business Teacher Educators in the United States† Journal Casey, Catherine E. et. al. (2007). â€Å"Teacher Education Program Admission Criteria and What Beginning Teachers Need to know to be Successful Teachers†. Webliography National Association for Business Teacher Education 2011, http://www.nabte.org/ http://www.nbea.org/newsite/curriculum/standards/ Red River College and the University of Winnipeg, http://me.rrc.mb.ca/Catalogue/ProgramInfo.aspx?RegionCode=WPG&ProgCode=BUSHF-DP Proquest, LLC, http://udini.proquest.com/view/reading-skill-integration-in-high-pqid:1879088921/ LOCAL LITERATURE Theses Paredes Enriquez Caseldo, Dante L. (2008). â€Å"Academic predictors of the licensure examination for teachers performance of the University of the Cordilleras BSED-MATH Graduates.† Webliogragphy Nick Clark, http://www.wes.org/ewenr/09jan/practical.htm LOCAL STUDIES Thesis Limo, Mark Raguindin (2010). â€Å"Need-Based Reviewer in Technology and Livelihood Education for the Licensure Exam for Teachers†. Valenton et. al. (2007). â€Å"Performance in the Licensure Examination for Teachers (LET) of Bachelor of Secondary Education Major in Technology and Home Economics Graduates at Nueva Ecija University of Science and Technology† Umali, Severino E. (2009). â€Å"An Evaluation of Technology and Livelihood Education Program among Selected Secondary Schools in the National Capital Region (NCR)† Pajarillo, Marcela Bartolome (2012). â€Å"Evaluation of Private Higher Education Institutions in Bicol Region Based on Baldrige Education Criteria for Performance Excellence: Basis for Planning Institutional Improvement† Webliogragphy Hanz, http://www.dearhq.org/licensure_examination.htm/August2008